GLR Public Relations has been appointed to handle the PR for The Mortgage Lender – a new specialist lender that will enter the UK residential mortgage market in the coming weeks.
The Yorkshire based integrated PR agency has been selected to develop and deliver PR and social media programmes for the new lender.
Based in Glasgow, The Mortgage Lender will be an intermediary-only proposition led by well-known industry entrepreneur Trevor Pothecary and former board members of Mortgages plc which was set up in 1997. Mortgages plc went on to become one of the best known names in the specialist lending market, securitising over £7 billion of mortgages.
Pete Thomson, sales and marketing director of The Mortgage Lender, said:
“This is an exciting time for The Mortgage Lender and working with an agency will add value to our brand. GLR Public Relations has a well-deserved reputation in the financial sector and a proven track record of delivering top results.”
Joanne Gill, director of GLR Public Relations said: “The Mortgage Lender has been founded by board members with broad experience in financial services making it a dynamic business with ambitious plans. We’re delighted to be working with them.